CEO + FOUNDER
Yoon Chung is the founder, designer and CEO of ONA, a high-performance fashion brand focused on delivering forward-thinking design in innovative, easy-to-care for fabrics. Chung started ONA in May 2019 with a capsule collection of activewear fused with fashion elements. She has since grown the brand to a full offering.
Prior to starting her own label, Chung spent three years working as Chief Design and Merchandising Officer for activewear e-commerce destination Carbon38. There, she drove the company’s annual sales to $35 million and built the private label business from the ground up.
Chung has extensive experience in fashion design and merchandising, with an eye toward creating niche, unique categories within the fashion industry. She has spent the past 22 years of her career leading innovation for several brands and e-commerce sites, such as Jonathan Simkhai, Forever 21, 11Honore and Shoedazzle.
IT'S YOU, THAT MAKES US, US!
AS A FASHION ENTHUSIAST,
I spent most of my life questioning why it’s so hard for us as women to find staple pieces that fit our modern lifestyles. I went to too many hot yoga classes only to see women in the locker room, still sweating while trying to squeeze into their uncomfortable skinny jeans and disheveled because their shirt was no longer wrinkle-free for their board meeting to follow.
ONA WAS CREATED TO SERVE YOU
We made it our mission to give you sophisticated and stylish looks that require minimal effort, and translate to each part of your day.
For the mom who wants to practice yoga before going to her children’s PTA meeting, we created plaid pants made from sculpting technical fabrics.
For the C-Level executive who is always running late from her workout to her first zoom call of the day, we created a wrinkle- free oversized shirt that can be dressed up or down.
Pieces are intentionally designed to ease the demands of life & look good doing so.
AND WE'RE NOT HERE TO TAKE CREDIT FOR IT
It’s because of you, your overstuffed gym packs, & unsatisfied looks while quickly glancing at your outfit. Thank you for your love & ongoing inspiration. It’s because of you that we are who we are & where we are today.
We cannot wait to continue creating together!